This week, I have recorded a special bonus episode of the Product Lounge Podcast to take you behind the scenes of my own product businesses - Art Hide and Amigos de Hoy - and how we're handling the Covid 19 global crisis and economic fallout.

I regularly speak with many product brands in different countries - and the fact of the matter is, it's not all roses, it's not business as usual and most businesses are finding themselves in completely unchartered territory!

Business owners feel that they're being disproportionately affected and that they're more adversely affected compared to other brands. But social media can be fickle and we rarely get to see what's going on behind the scenes or just how tough some product businesses are finding this time!

So today I'm sharing what the last 6 or so weeks have been like for my brands, and how we are adjusting our mindset, strategy and operations.

Take aways include:

•Reactive actions we have implemented immediately to buffer ourselves against the worst of the financial impact

•Proactive steps we've taken that are seeing us getting some major projects carried out and kicking some long term goals

•Our best and worst performing sales channels

•The mindset I've personally adopted and ingrained across our business

•And lastly, how to get hold of my template which I've road tested in my own businesses for Surviving and Thriving the economic mayhem.

Episode resources:

The Product Lounge free Survive and Thrive Guide (for Covid 19 and the economic fallout) https://theproductlounge.co/pages/freebies