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Episode 6: Creating a Direct-to-Consumer Brand Using Social Media | Tomi Gbeleyi
Tomi Gbeleyi is the founder and CEO of Makeup for Melanin Girls, a beauty brand that leverages online communities to develop cosmetics and shopping experiences tailored to multiethnic beauty customers. In just 10 months since launch, Makeup for Melanin Girls has been featured in Glamour, Flare, BuzzFeed and Byrdie. A direct to consumer brand, Makeup for Melanin Girls has an online community of 300,000+ women, a community that was built by Tomi's social media marketing sills.
In this episode, we discuss how Makeup for Melanin Girls was built using social media. Tomi tells her story on how a community of women of colour on her Instagram page and her blog lead her to build direct-to-consumer brand.
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By Alex Whitfield
5
44 ratings
Tomi Gbeleyi is the founder and CEO of Makeup for Melanin Girls, a beauty brand that leverages online communities to develop cosmetics and shopping experiences tailored to multiethnic beauty customers. In just 10 months since launch, Makeup for Melanin Girls has been featured in Glamour, Flare, BuzzFeed and Byrdie. A direct to consumer brand, Makeup for Melanin Girls has an online community of 300,000+ women, a community that was built by Tomi's social media marketing sills.
In this episode, we discuss how Makeup for Melanin Girls was built using social media. Tomi tells her story on how a community of women of colour on her Instagram page and her blog lead her to build direct-to-consumer brand.