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Social media is where brands and people alike want to see and be seen. It’s a place where you can establish a community of raving fans, a voice unique to your brand and an identity that is unmistakably yours.
A style guide is also a surefire way to keep your team on the same page. Social team members are only human, so mistakes happen, but a style guide can save you from some slip-ups and iron out any confusion about your brand’s dos and don’ts.
By Neil Dimapilis and Podcast Network AsiaSocial media is where brands and people alike want to see and be seen. It’s a place where you can establish a community of raving fans, a voice unique to your brand and an identity that is unmistakably yours.
A style guide is also a surefire way to keep your team on the same page. Social team members are only human, so mistakes happen, but a style guide can save you from some slip-ups and iron out any confusion about your brand’s dos and don’ts.