With Caroline Beesley, Head of Digital Marketing,

Co-op Food,

and Sam Walker, Head of Customer Campaigns,

Co-op Food

The ‘currency of attention’ has become a new emerging metric that brands are using to measure ROI. What are the methods in which attention rates are measured, and how do business models have a more innovative and agile approach? In this episode, Co-op’s Caroline and Sam discuss how to create engaging content that leads to an increase in loyalty and trust.