Welcome to episode 6 of The Bright Side. We are all about enabling creativity in business. Today we are talking about how creativity helps you to manage your business everyday, and how well you bring out the different skills in your people. We believe that creativity can be found anywhere in a business even in data.

Data is becoming ever more important in business and how creatively you use that data is a huge determinant in how successful your business becomes. Being able to translate the world of data into business skills is not easy to do. At Corporate Punk our Director of Data Services Julie Screech is very skilled at doing this. I admire her ability to bridge the gap between people from an analytic background and people who make general business decisions.

Highlights of Today’s Show

* How Julia’s career over the last 20 years has enabled her to bridge the gap between business and data

* Julia’s experiences have given her skills and techniques to solve problems and understand also what doesn’t work

* Ways that Julia’s career has evolved from marketing to digital marketing

* Some situations calls for data based decisions and some call for more structured and communication solutions

* The blurred line between data and business sense

* What is happening with the data is usually a reflection of what is going on with the people in the organization

* Julia is more of a conceptual thinker who lives her life in metaphors, so she processes data through a uniquely different lens

* The importance of interpreting performance results

* Insights that strike a cord on a gut level