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Do’s and Don’ts of Email Subject Lines
Hosted by Shelby Klick and Justin Druga
Goals
What can we do to increase the engagement of each email that is sent?
The answer: Give special attention to creating your email subject line
Don’t of Email Subject Lines:
Do’s of Email Subject Lines:
Keep it short
Make it actionable
Similar to a call to action, action words entice people to click and follow through with the action, or see what the action is talking about.
Tell them what’s inside waiting for them
Personalize (You can find Personalization Strings in the SnapRetail Support Center)
Make them feel special
Don’t be afraid to:
Advanced uses of email marketing and subject lines:
Key Points:
Do’s and Don’ts of Email Subject Lines
Hosted by Shelby Klick and Justin Druga
Goals
What can we do to increase the engagement of each email that is sent?
The answer: Give special attention to creating your email subject line
Don’t of Email Subject Lines:
Do’s of Email Subject Lines:
Keep it short
Make it actionable
Similar to a call to action, action words entice people to click and follow through with the action, or see what the action is talking about.
Tell them what’s inside waiting for them
Personalize (You can find Personalization Strings in the SnapRetail Support Center)
Make them feel special
Don’t be afraid to:
Advanced uses of email marketing and subject lines:
Key Points: