Jackson and Elise may be happily taken, but brands weren’t courting Gen Z couples this Valentine’s Day. Instead, they targeted singles with playful campaigns like “Bad Boyfriend Boot Camp,” promotions for Singles Awareness Day, and brand activations that allow scorned Gen Zs to name a rat after their toxic exes. In this episode, the hosts unpack why Gen Z is the “most single generation," and how brands are evolving they way they communicate about love and heartbreak following a cultural shift towards intentional independence.