Welcome back to another episode of the Multifamily Hangout! In this episode, we're joined by Gen Bauer, Chief Operating Officer for Max Properties.Highlights:Gen's Multifamily Journey: Gen takes us on her multifamily journey, from dreaming of sports operations to excelling in property management. Gain insights into her diverse experiences, including military housing and value-add projects.Industry Changes & Trends: Explore significant industry shifts over the past five years, with a focus on COVID-19's impact, resident expectations, user experience, and the critical aspect of reputation management.Leadership & Technology: Gen shares her thoughts on the qualities of a successful leader and delves into the evolving role of technology in property management. Discover the challenges of tech overload and the importance of end-user representation.2024 Focus & Goals: Get a sneak peek into Gen's priorities for 2024, emphasizing retention, upcoming employee initiatives, and key performance indicators with a focus on ROI.Business Analytics, Market Challenges, & Maintenance: Gen discusses the excitement of implementing business analytics, challenges in high-supply areas, and the pivotal role of maintenance in controlling expenses.Career Development & Entryway Project: Insights into promoting RPM careers, supporting workforce development, and Gen's involvement in the Entryway project, providing stability and training for those in precarious housing situations.Influential Figures & Leadership Lessons: Gen acknowledges influential figures in her life, including her mother and former boss Angelo Pimpus. Gain valuable leadership lessons, emphasizing creating an environment for ideas and continuous learning.