The advertising industry produces work that connects millions of people every single day, providing useful information on all aspects of the way we live our lives. We need to harness that power to support positive consumer behaviour change. In this episode, our host Seb Munden is joined by Jemma Gould (Vice President, Chief Sustainability Officer, IPG) and Stephan Loerke (CEO, World Federation of Advertisers) to discuss the role of advertising ahead of COP27, how the industry can work together governments and institutions to promote sustainable products and what is the biggest opportunity – and challenges – for advertising in the US.