In this episode, I interview Richard Birt, one of the godfathers of big data and a deterministic advertising pioneer. We cover topics from targeting in the Cannabis markets to his original involvement in the Nike Just Do It Campaign.

--- About Imagine Today

Every major project or movement in the world started out in a single moment. Learn what sparked that moment of imagination through the stories of entrepreneurs, change makers, athletes, leaders and everyday people. We're on a mission to share 10,000 stories in 10 years.

Send in a voice message: https://anchor.fm/original-salescast/message

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.