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Episode 6: How Food Packaging Giant Tetra Pak Combines X- and O-Data
In this episode Aditi Chhaya, Global Head of XME at SAP and Josephine Monberg XME Ambassador Lead, interview Laura Monari head of Customer Experience at Tetra Pak. Laura explains how Tetra Pak stays ahead of the pack, by utilizing X-Data gathered on Qualtrics systems and O-Data stored on SAP systems to better understand its customers. Combining the data sets allows them to run a more efficient business.
For more information on the Tetra Pak and Qualtrics read the blog here.
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By SAP SEIn this episode Aditi Chhaya, Global Head of XME at SAP and Josephine Monberg XME Ambassador Lead, interview Laura Monari head of Customer Experience at Tetra Pak. Laura explains how Tetra Pak stays ahead of the pack, by utilizing X-Data gathered on Qualtrics systems and O-Data stored on SAP systems to better understand its customers. Combining the data sets allows them to run a more efficient business.
For more information on the Tetra Pak and Qualtrics read the blog here.