In the highly competitive world that we live in, we need to show to community that we are a cut above the rest.  Like the many brands in the shelf of a supermarket, only the brands who are on top of the minds of the consumers will dominate the marketplace. We humans are like the brands and services that are being offered in the market. We need to stand out from the sea of similarities, we need to show our competitive edge so that we will have the opportunities that we desire personally and professionally.  In this episode, I discussed the importance of building a personal brand, the steps in building your brand and tips on developing an effective personal brand.  Enjoy listening while you learn !