Small Business Survival Conversations

Episode 6: How to Close a Deal


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Is your sales team experiencing a lull in closings? The price tag may hold the key! Our ABC Podcast Tip of the Week: Three steps to successful sales!
Why is it a struggle to close a business deal? Discover our 3-step process in a concise episode that goes to the heart of the subject. Find the right balance to bring comfort to your sales process:

1.       hone your listening skills and ask targeted questions

2.       practice, practice, practice … prepare yourself to heighten your sales comfort level

3.       research your customer’s needs and focus on the benefits they seek

ABC Tip: Focus on the benefits your product or service can provide the customer.

In this episode, Dr. Michael Troyer takes the lead by asking sales specialist Anna Steinfest to recap the top three steps of the sales process: Listen, show empathy and bring confidence to the table! Convert your sales into a high success rate with the tips in our ABC Podcast: Lessons in Success, Episode 6: Closing a Deal.

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Small Business Survival ConversationsBy Anna Steinfest

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