Good sales and marketing can motivate someone to buy a course or program, but what motivates them to finish it? What motivates them to apply it to their lives? The sad truth is that most people don't finish the courses they begin, because we live in an age of information overload and decreased attention span. Knowing how to get your clients to finish your program should be a top priority for all entrepreneurs with information products and courses.

Episode 6 shows you how to motivate participants to pay attention to your course even when they are bombarded by distractions every moment.

You'll learn:

• The 2 main types of motivation and when to use them
• The best ways to motivate people in our new age of digital overwhelm

Download your cheat sheet here and get guiding questions to help you figure out your ICA's motivation for taking your course.

Links mentioned:

Daniel Pink's Drive

Carol Dweck's Mindsets

Contact:

Do you have questions about how to teach for impact? Send them to [email protected]

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This podcast, episode 6, first appeared on debperetz.com