In this episode, we sit down with Refilwe Maluleke, Head of Marketing at Discovery and Effie Co-Jury Chair, to unpack the evolution of the Effies in South Africa. We explore how the programme has grown, its increasing impact in the local market, and why marketing effectiveness continues to play a crucial role in the industry. Tune in for an insightful conversation on leadership, creativity, and the future of the Effies.