President-Elect Gino Gualtieri and Board member Lisa Boyd chat with diemaking industry legends John and Joann Gordon of Jonco Die. Mr. Gordon was the recipient of the 2017 IADD Lifetime Achievement Award, and he and his wife discuss their journey over the past 50 years. From humble beginnings, they have jointly built a world-renowned company, hand-made tooling, to the latest in current technology. Jonco is the epitome of how a family business can be successful when everyone works together. Take a listen! Transcipt available here.