<p>In this episode, we're speaking with Kenneth Burke, VP of Marketing at Text Request, a business text messaging software company based in Chattanooga, TN.  Kenneth shared how his team grew the company from scratch, without any VC funding, and how their focus on customer experience drives their inbound marketing strategy. </p>

In this episode, we're speaking with Kenneth Burke, VP of Marketing at Text Request, a business text messaging software company based in Chattanooga, TN. Kenneth shared how his team grew the company from scratch, without any VC funding, and how their focus on customer experience drives their inbound marketing strategy.

<p>In this episode, we're speaking with Kenneth Burke, VP of Marketing at Text Request, a business text messaging software company based in Chattanooga, TN. &nbsp;Kenneth shared how his team grew the company from scratch, without any VC funding, and how their focus on customer experience drives their inbound marketing strategy.&nbsp;</p>

Episode 6: Kenneth Burke - Customer-Led Growth

Selling to the enterprise not transactional - it's relational. It's about demonstrating customer outcomes, building trust with decision makers, and providing value throughout an extended sales cycle. 

We're here to nerd out about ABM, expansion, customer success, and everything it takes to successfully move upmarket!

Business

Selling to the enterprise not transactional - it's relational. It's about demonstrating customer outcomes, building trust with decision makers, and providing value throughout an extended sales cycle. We're here to nerd out about ABM, expansion, customer success, and everything it takes to successfully move upmarket!

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Episode 6: Kenneth Burke - Customer-Led Growth

Episode 6: Kenneth Burke - Customer-Led Growth