Show Highlights:

• Karen's background from both the client side and vendor side
• The value of a dynamic templating and reduction of one-off design requests
• Proper font usage and licensing
• Optimizing creative operation workflows

Quotes:

Karen: “Think of a template as something that can be used over and over again. So it lessens the one-off manual labor for administrators. It streamlines the campaign to market for marketers.”

Karen: “There are very few downsides to making something a template if you have a template workflow accessible to you.”

Karen: “Inconsistencies can arise and begin to creep in, right? Templates help with brand consistency, as well. So it's not just about getting work done faster. It's getting work done better.”

Karen: “I personally in my own work, and my from my own creative perspective, love templating if I can set something up perfectly one time, and I can go back and use that perfect setup again and again and again.”

Karen: “I think it's very important for marketing teams and brand designers of any company, to work with their agencies and talk with their creative agencies, whether they're internal or external, about font usage.”

Get connected with Karen Gress and learn more about her work with the link below:

• LinkedIn: https://www.linkedin.com/in/karengress/

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