Watch it live, or watch it later? In this episode of Reboot, Trev and Trav discuss the features, uses and merits of live streaming. From sports to fashion shows and Chewbacca Mom, brands and people can tell stories in real-time to drive engagement and interact with viewers while the action happens. Later, Senior Digital Strategist Amy Dancey joins to talk about how live video is influencing social media and its implications for advertisers.