Joanna's (Founder of Dai fashion) 8-year finance career in New York and London instilled a style of polished attitude and smart sensibility. Yet, when it came to workwear shopping, she felt increasingly discouraged by the market where effortless style, function, quality and value rarely coexisted. So she had the vision of a brand where none of these factors were compromised – a brand of performance wear that empowered the professional woman.

We caught up in the heart of East London and spoke about discovering your gifts and talents, making the leap to becoming an entrepreneur and the uncertainty that comes with that. We also talk about the importance of negotiation for any e-commerce business in dealing with multiple stakeholders. 

Tune in for some inspiring business tips, conversations on how to improve your mindset, heartset, soulset and healthset. The another startup story Podcast is for creative entrepreneurs, artists and leaders wanting to be the best versions of themselves. Be the artist of your life. 

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Find Joanna Dai