Lighting For Profits

Episode 6 - Mark Carlson - Landscape Lighting & Human Psychology


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We start with another segment of "Prank My Business" and I give my best British accent. Next I am joined by Mark Carlson, owner of Avalon Lighting Design and ELLI (Experiential Landscape Lighting Initiative).

Mark shares his thoughts on lighting design and how design has more benefits than just the regular benefits we think of.

I also discuss risk and how the most successful landscape lighting businesses are taking risks to get to the next level.

Finally, I discuss how thinking bigger can transform your business and allow you to get to the level you know you should already be.

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Lighting For ProfitsBy Turf's Up Radio

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