Is marketing just the team that makes flyers and books dinners? Not even close. In this eye-opening episode, we sit down with Michael Rhee, a veteran marketing leader in the orthopedic industry, to unpack the real power and complexity of marketing within MedTech. From shapingproduct roadmaps before R&D sketches a single concept to driving launch strategies and guiding resource allocation, marketing is everywhere and often overlooked.

We dive into why marketers so often become top executives, how upstream and downstream roles work in real life, and what sales teams often misunderstand about the people behind the scenes. Spoiler: if you're not building bridgeswith marketing, you’re missing big opportunities.