Million Dollar Customer: The Customer-Centric Marketing Podcast

Episode 6: Marketing Smarter Not Harder (Part 2) - The One About TOTTI


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Part 2 of our conversation about implementing marketing technology (listen to Episode 5 for part 1) introduces the (unique & exclusive) TOTTI methodology.
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Million Dollar Customer: The Customer-Centric Marketing PodcastBy Phil Slorick and Zoe Cuthbertson