In this episode, we explore Noom and the big wide world of personalized weight loss. Is app-powered psychological training the real recipe for transformation, or just the dish du jour served up by the zillion dollar Diet industry? Phew, we worked up a sweat navigating the narratives on this one... 

• What is Noom and why does it claim to care more about how and why we eat, than what we eat?
• As long as we have an ocean of exercise, food, sleep, and other apps disconnected from one another, is data-driven "health personalization" just a red herring? 
• How will digital wellness companies reckon their storied value props of long-term lifestyle integration with linear objectives around financial growth?  

Ratings Time: At the end of each episode, we rate this breakout technology on our highly scientific scale to help innovators put this into context. Tune in to hear our review, and tell us what you think!

• Trash: Garbage abound in tech-land, so buyer beware of rubbish in disguise! 
• Flash: A flash in the pan! Hot now, but fleeting once it exhausts early adopter segments
• Cash: Money-maker with scalable potential, but ultimately nothing innovative here
• Splash: Fundamentally innovative, and full of transformative potential to fix a real problem

Resources:
www.kaleidoinsights.com 
https://www.noom.com 

Credits: Hype Hazard is designed, developed, and recorded by Jaimy Szymanski and Jessica Groopman. This episode was edited Randall Ward and our theme music was composed by Adam Roszkiewicz.

#wellness #weightloss #nutrition #mobileapp #noom #diet #psychology