Patrick Smith is the founder of C2 Creative Studio, a boutique agency that helps brands strategize their message and voice.  He and I have worked together on several projects and it's always a blast.  This episode explores his creative process, where he draws inspiration from. (stand up comedy and music). the idea that "creativity is 99% perspiration and 1% inspiration" and one of my favorite lessons from Patrick for brands which is, "what are you saying, how are you saying it and what do you own?".

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Best,

Marc