The Personalization Podcast

Episode 6: Personalization Vendors and Measuring ROI. John Berndt, Part 2


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In part 2 of this Interview, John and I discuss personalization vendors and how to measure the Return on Investment (ROI) of a personalization program. John gives advice on picking the right software and breaks down some categories to help understand the space a little better.
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The Personalization PodcastBy Dave Ingram