In part 2 of this Interview, John and I discuss personalization vendors and how to measure the Return on Investment (ROI) of a personalization program. John gives advice on picking the right software and breaks down some categories to help understand the space a little better.

Episode 6: Personalization Vendors and Measuring ROI. John Berndt, Part 2

Hello and welcome to the Personalization Podcast, the show about understanding, planning, creating and analyzing personalized experiences.

Personalization sits at the intersection of technology and the humanities, encompassing subjects as diverse as data science and machine learning, several branches of psychology, organizational structure and management, big data challenges, and various other technical and non-technical subjects, and we cover it all here.

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Hello and welcome to the Personalization Podcast, the show about understanding, planning, creating and analyzing personalized experiences. Personalization sits at the intersection of technology and the humanities, encompassing subjects as diverse as data science and machine learning, several branches of psychology, organizational structure and management, big data challenges, and various other technical and non-technical subjects, and we cover it all here.

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Episode 6: Personalization Vendors and Measuring ROI. John Berndt, Part 2

Episode 6: Personalization Vendors and Measuring ROI. John Berndt, Part 2