In this episode of Brainstorming with Bergeron, Stephen Bergeron, founder and advisor at Mountain Ties, explores Phase Four of the sales ecosystem: the Joint Business Review (JBR) vs. the Quarterly Business Review (QBR).

Traditional QBRs are often one-sided and backward-looking—but the modern sales ecosystem demands collaboration, transparency, and forward thinking. Stephen explains how the JBR transforms routine check-ins into meaningful, shared conversations that strengthen trust, reinforce commitments, and keep both teams aligned toward mutual growth.

Learn how to build more engaging business reviews, improve attendance and executive buy-in, and address “the elephants in the room” before they become deal-breakers. Discover how making your reviews joint, honest, and future-focused can turn your customer relationships into lasting partnerships.

💡 Next up: Phase Five – Internal Communications.

🔗 Learn more at mountainties.com or email Stephen at [email protected].

🎧 Available on Apple Podcasts, Spotify, Amazon, and YouTube.