In this episode of The Branding Blueprint, Kyle and Keat explore the power of brand positioning—how your brand is perceived in the minds of customers, and how to claim your space in a competitive market.

They cover:

• What brand positioning really means

• Real-world examples (good and bad)

• Tips for finding your unique lane

• How to communicate your value clearly

• A preview of next episode: Building Your Brand Voice

Whether you’re just starting out or rethinking your strategy, this episode will help you stand out with intention.