Summary

The conversation discusses the use of performance marketing on Instagram to drive profile visits and conversions. The key strategy is to optimize the Instagram profile by having three pinned posts: an 'about you' video, a video explaining why you do what you do, and a video showcasing your talent. The goal is to provide value to potential followers and convert them into long-term fans. It is recommended to focus on one platform, such as Instagram, for better conversion rates. The importance of social proof and leveraging others to talk about you is also emphasized. The conversation touched on several valuable points for artists looking to break into the music industry. It emphasized the importance of understanding the cost basis of music production and the need for an initial budget for marketing. The use of POV campaigns, where other pages post an artist's music with compelling hooks, was highlighted as an effective marketing strategy. The conversation also emphasized the need for artists to think of themselves as businesses and create value for their fans. It concluded with the advice to be patient, persevere, and never quit.

Chapters

- 00:00 Using Performance Marketing to Promote Music or Brands

- 10:34 The Power of Social Proof and Mass Adoption

- 15:11 The Impact of POV Campaigns on Audience Growth

- 20:27 Creating Value and Scaling for Brand and Label Interest

- 27:43 Appreciating the Opportunity of Streaming Platforms