Legal director Kristy Coleman and associate Hannah Pettit, both members of Ashfords’ commercial and IP team, explore how AI is used in the retail sector whilst highlighting the risks and opportunities that companies may face when using the revolutionary tool.

The sixth episode of our Unlocking AI podcast investigates how AI connects brands to consumers and whether it’s boosting the customer experience or taking a negative effect. 

From a data protection perspective, Kristy and Hannah also advise how retailers can safeguard their businesses when adopting AI and discuss how the metaverse has revolutionised the retail space.

Are humans are still needed to make sure things don’t go wrong in this sector?