Hey everyone, it's Jessica and Lacey here. In today's episode, we had a fantastic chat with Rachel Coney, a digital marketer with experience in social media in real estate. We got into how social media is always changing and shared some strategies for realtors to stay on top of their game. We covered everything from juggling personal and business accounts, creating posts that grab attention, to using tools like Canva and scheduling apps to make life easier. We also talked about the different feels of Facebook and Instagram, gave some real talk on running ads, and shared insights on how realtors can really make their online presence pop.

Topics We Covered:

1. Navigating Social Media Changes: We explored how to adapt to the constant updates in the social media world.
2. Personal vs. Business Profiles: Rachel gave us the lowdown on how to manage and differentiate between these two types of profiles.
3. Content Creation Tips: We discussed creating engaging and relatable content for real estate.
4. Using Canva and Scheduling Apps: Rachel shared how these tools can be game-changers in managing social media efficiently.
5. Facebook Strategy: We delved into how to use Facebook effectively, especially for real estate listings.
6. Instagram Insights: The conversation covered how Instagram differs from Facebook and what content works best here.
7. Running Effective Ads: We got some great advice on when and how to run ads on social media.
8. Maximizing Engagement: Tips on how to keep followers engaged and interested in your content.
9. The Power of Stories: We talked about the impact of using stories on Instagram and Facebook to connect with the audience.
10. Advice for New Realtors: Rachel wrapped up with some solid advice for newbies in the real estate world, emphasizing consistency and creativity in social media use.