California is a huge and robust market but one of the most difficult places to run a successful cannabis business. In this episode we break down the size of the market, regulatory and legal hurdles, and name the top brands in the state who produce the best-selling edibles, flower, pre rolls and vape cartridges. Drawing on consumer data from the WeedWeek State Report on California, we discuss how gender plays a role in driving consumption and the major differences between Northern and Southern California consumers. In our Business Watch segment, we take a look at the increasing layoffs happening at Canopy Growth.