On this week's episode of the Why I Social Podcast, Chris speaks with Sue Serna, Founder of Serna Social. Sue began her career as a journalist and has since become an expert in social media governance, security, and risk. She also served as the head of global social media at Cargill. With a focus on smart, safer social media - you'll learn more than a few tricks of the trade from Sue. Highlights of the discussion include:

• Recommendations on tools to keep your social media platforms safe
• Insights into experiences as a hiring manager for social media roles
• Why journalism experience translates into effective social media managers

Learn why Sue socials on this week's episode! Sue's Links:

• LinkedIn
• 8 Takeaways from the NISM 2024 Social Media Job Study
• Serna Social Website
• Serna Social Blog

Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.