In the sixth episode of Talking Tigers, the official Leicester Tigers Podcast, hosts Greg Bateman and Sam 'Bondi' Williamson sit down with Leicester Tigers Commercial Director - Andrea Pinchen.
Pinchen, who oversees the club's commercial operations and is a member of the Tigers Board, is grilled on how the club manages the relationships with sponsors during unsuccessful periods on the pitch, how they manage the balance between season ticket holders and casual fans versus corporate and hospitality guests and even opens up on working with Tigers CEO Simon Cohen.
Pinchen also shares her own journey to the important role at the club, from Leicester to the Middle East and back to Leicester all through from the ticket office to the corner office at Welford Road.