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Episode 6: The Core Components of Digital Experience in 2021
What type of experiences are adding value, driving engagement and helping marketers learn more about their customers?
In our current environment, engaging experiences are key for building first-party data. In this episode, we talk to Pete Stein and Jen Gray on the key trends within digital experience and e-commerce, key examples, and where to start.
Other topics covered:
• How brands are using social commerce
• Machine learning and AI in action in various industries
• AR for e-commerce: Are we there yet?
• How to design experiences to get zero-party data
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By Merkle
5
44 ratings
What type of experiences are adding value, driving engagement and helping marketers learn more about their customers?
In our current environment, engaging experiences are key for building first-party data. In this episode, we talk to Pete Stein and Jen Gray on the key trends within digital experience and e-commerce, key examples, and where to start.
Other topics covered:
• How brands are using social commerce
• Machine learning and AI in action in various industries
• AR for e-commerce: Are we there yet?
• How to design experiences to get zero-party data