In this episode of the Delicious Brain Waves podcast, Brad and Iain chat about the recent Delicious Brains acquisition of Advanced Custom Fields.

Taking a deep dive into the process, they cover everything about the acquisition, from the first discussions with Advanced Custom Fields creator Elliot Condon, how Brad evaluated the product to determine a value, financing options, performing due diligence, when and how to get lawyers involved, all the way up to the final closing and handover. 

If you’re looking at buying or selling a WordPress product business, this episode is an interesting look into the nitty-gritty details of the process, what to look out for, and things to avoid.

Show Notes:

The official announcement

Advanced Custom Fields

Iain on Twitter

Brad on Twitter

Open positions at Delicious Brains

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