Referrals are the key to the success of any business, yet so few people really understand how to maximise their potential. As a result, millions of dollars worth of untapped business is left on the table by businesses across the world every year. 

In the latest edition of The Global Networking Show, four of the world's leading authorities on referral marketing come together to share their top tips and secrets. The Show's hosts, Dr. Ivan Misner, author of 'The World's Best Known Marketing Secret' and Andy Lopata, author of 'Recommended: How to Sell Through Networking and Referrals', are joined by Bob Burg, author of 'Endless Referrals.' and Thomas Albrecht, Director of The Referral Institute in Germany.