How often do you get influenced by external factors ? How often are you faced to take decision? 'Influence: The Psychology of Persuasion' is a Psychology book authored by Dr Robert B. Cialdini based on the understanding and study of why people tend to say 'Yes?. The author has done an extensive and rigorous research on the minds of the people and their general psychology. I have curated some of the interesting concepts and stories of influence for your hearing. Enjoy listening