The value of your straw in the traditional sense refers to the customer experience you provide. In this episode, Darren CdeBaca shares the story behind the “straw.” It revolves around McDonald’s and how they ended up as one of the most successful franchises in United States history. The secret? Their straw was larger than other franchises. The larger straw made the experience of drinking milkshakes more enjoyable. Do you want to know how to increase the value of your straw? Find out by tuning in to this episode!