Panagiotis tells the story of the origins of his olive oil business, and the humble reason why he started his business in the first place. We also talk about today’s olive oil industry, and how olive oil today is not always what we think it is.

We also talk about the history of olive oil consumption in Crete and Greece, as well as how it’s still an extremely important part of Cretan cuisine today. Panagiotis also provides some advice for other food entrepreneurs or aspiring ones!