Think trash is just trash? Think again. In this episode of The Pulp, we dive deep into the waste stream with Martin and Heather to reveal why separating paper types isn’t just good housekeeping—it’s serious business. Discover how we turn waste into one of our biggest “customers,” what really happens when materials get mixed, and how YOU can help protect the value of our recycled goods. Spoiler: it’s worth more than you think.