Have you noticed the explosion of eco-labels and environmental claims on products in the grocery store? With 456 types of eco-labels used across 200 countries, knowing which labels truly reflect sustainable practices—and which may be little more than marketing—is more challenging than ever. 

In this episode, Ásta Ágústsdóttir delves into the difficulties consumers face in deciphering these labels and explores why, despite their intentions, eco-labels may fall short of shaping consumer behavior. Join us to learn about alternative initiatives and regulations that could be more effective at driving sustainable diets.

Have questions, comments or stories to share? We’d love to hear from you!

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