As a creative pioneer in the scrapbooking industry, Wendy Smedley was a well-known expert of scrapbooking products, industry developments, and creative innovations. She was creative editor with Simple Scrapbooks Magazine for over six years managing the product-focused section of the magazine and representing Simple on the popular “Scrapbook Memories” program, seen on local PBS stations, authored three books on scrapbooking, and worked with Ella Publishing and Big Picture Classes on content development and marketing. In 2014 Wendy started with FamilySearch.org and is currently over social media, blog, and other outreach aspects. Her passion resides in inviting everyone to engage in family history.