The Big 3 of B2B Leadership

Episode 6: Why You Need Customer Journey Maps with John McTigue | Podcast # 6


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Now might be the best time ever to dig deep to understand your customers. In this episode, John McTigue, the Customer Journey Maestro, shares his thoughts on why every business should have detailed customer journey maps. These maps are foundational to your business and can unlock insight into your customer's experience with your company, customer retention opportunities, and even new business development. Learn what resources are available to help you, and some of the common mistakes business leaders make when creating customer journey maps.

How to connect:

www.customerjourneymaestro.com
https://www.linkedin.com/in/jmctigue/

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The Big 3 of B2B LeadershipBy Mike Faherty