World renowned author, Chris Skinner gives his opinion on what going digital really means for financial institutions.

Hint: Those that are doing it properly "don't treat digital as a project; they treat is as a cultural transformation of a company."

- His predictions on how the current pandemic will kick-start the digitization of banks and CUs into hyper-drive.

- Projects in the plans for 24-36 months out are now being green-lit within days. Truly digital means far faster.

- His thoughts on the balance between digital and human when it comes to customer relationship management in banks and credit unions.

Available on the CRMNEXT website as well: https://www.crmnext.com/us/blog/will-banks-rush-to-digitization-post-pandemic/