Having first met Emily when her company, Roundwood Gin agreed to be the all-important G&T sponsor at the Birmingham leg of July’s Midweek Mingle roadshow, I instantly fell in love with her business when she rolled up to the event in quite possibly the coolest branded gin truck going and proceeded to serve the yummiest (and prettiest) G&Ts with an orange peel and thyme garnish throughout evening.

With so many gin brands popping up left right and centre in recent years though, I was intrigued to find out why she decided to enter such a saturated market when the idea for Roundwood popped into her head in 2016 (and the reality of what launching and running a gin brand looks like behind the scenes…)

From why her and her fiancé now have a ‘no gin in the bedroom’ rule and what Co-Founding a business together has meant for their relationship; how she went about financing the business given that launching a gin distillery is no mean feat to how she’s handled all the niggling challenges that come with product-based businesses including the initially overwhelming minimum order requirements, lead times and a missing delivery story that is up there with one of the most stressful stories that I’ve heard to date; I already loved Roundwood Gin before this interview but I know full well that I’m going to appreciate any Roundwood G&T going forward because of how much work Emily has put in behind the scenes to get her memorable brand off the ground...

She can. She did. is hosted by me, Fiona Grayson (hello!) and is sponsored by xero.com

For a free one-month trial on Xero followed by 50% off for the next six months, please feel free to use the code, 'SCSD50' going forward!

The good old social handles should you fancy a further peek!

She can. She did. @shecanshedid

Roundwood Gin @roundwoodgin

Xero @xero

Hosted on Acast. See acast.com/privacy for more information.