In this episode

Episode title: Year Wrap, Print Patterns, and the Decisions I Made in 2025Host: Claire, The Print & Digital VAPodcast: The Visibility Vault Podcast

Recorded with a lingering winter cold and a bit of real life background noise, thanks for bearing with me xx

This is my final episode of 2025 before a short break, and it’s a proper year wrap — not a highlight reel, just an honest look at what the year looked like when I sat down, pulled everything together, and paid attention to the patterns.

I’m sharing what the stats and the work itself revealed, what brought the biggest impact, what shifted behind the scenes, and what I’m taking into 2026.

Note: This episode was recorded with a lingering winter cold and a little real-life background noise. Thanks for bearing with me.

What I cover

* Supporting 80–90 businesses across print, events, installs, analytics, workshops and visibility work

* What I noticed when I looked back at the year as a whole (and why that reflection matters)

* Where the real impact came from this year: networking, conversations, follow-ups, and showing up with print people can keep

* Why phone calls beat DMs for building trust and bookings

* The shift I noticed by summer: Instagram visibility vs actual business impact

* The print that got the best results and repeat orders:

* A quick word on sustainability: how print can be reused, designed to last, and ordered intentionally

* When things didn’t go to plan, what I learned, and why timelines matter (especially for event print)

* The identity shift: still The Print & Digital VA, but naming the work properly as print project management, visibility, delivery, and marketing

* Why the Visibility Vault Membership had to be print-led

* Stepping away from the VA Hangout as a necessary business decision to make space for what’s next

* What I’m carrying into 2026: luxury and editorial-style print, fewer pieces done well, and what I’m building next inside the Vault

* A teaser: an editorial-style publication coming in 2026

* How to join the Visibility Vault waitlist + why I cap numbers

* Event planning reminder: if you’ve got an event in Jan/Feb (or 2026), get in touch early, planning is where the best print happens

Links and next steps

* Join the Visibility Vault waitlist: CLICK HERE

* All the links: CLICK HERE

* Enquire about event print / print project management: [email protected]

Questions to reflect on (take these into your own 2026 planning)

* What worked this year, properly worked?

* What drained you that you can let go of?

* What did you outgrow?

* What do you want to change for 2026, even if it’s just one thing?

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theprintanddigitalva.substack.com