I first learned about Matt Iden via an article picked up by the Passive Voice Blog. I knew the minute I finished reading it that I wanted to talk to him, and I was so right. Matt is down-to-earth and forthright about book publishing, but he's also brilliant in his approach: keep it simple, achievable, and intelligent. It will come as no surprise to anyone familiar with his work that he was recently picked up by Thomas and Mercer, Amazon Publishing's mystery imprint. Matt stopped by the podcast to talk about his mystery series featuring Marty Singer, book marketing, and why we shouldn't pay for reviews.