Check out the audio version of the show on iTunes here and Stitcher here.

Today's guest is Jerry King.  His company, Primal Sensors, started because freezing in the mud looking for your friends really stinks.  Jerry tells us all about this inspiration for the product, partnering with the perfect person to make it a reality, and the incredible customer base he's developing.

But first, today’s show is exclusively sponsored by the White Pants Agency - offering professional digital and social media marketing services. Located in the Dallas Design District. Cole, Trevor and Brian are revolutionizing digital advertising for some of the most exciting brands in the world. Their services range from social media management to strategy and analytics.

Take a minute to stop by and talk to White Pants about their signature process of Intelligent Risk. They have combined advertising with data science to make sure their customers get the best ROI for every marketing dollar spent. Not only that, but they are firm believers in disrupting tradition. They love taking brands to places they’ve never been before.

So go to www.whitepantsagency.com or start following them Facebook or Instagram. The White Pants team engage with major brands as well as small startups, and have a ton of wild adventures that you can follow. In fact, the other day I saw them flying a drone with a Ben and Jerry’s ice cream truck, I’m sure there’s a great story there.

Reach out to Jerry and let him know you saw him on the show.  I can't wait to see where he and his team take this company.

And drop Jason Croft a line at [email protected] or on Twitter @StartupDallasTV.  Let me know what you thought of the episode and what else you’d like to hear about on the show.Thank you to our sponsor the White Pants Agency.  And as always, this show is powered by MagicProductionGroup.com, specializing in video production and live corporate events.

And if you liked this episode, please make sure you head on over to iTunes and subscribe.  You can also find us on Stitcher.  I’ve got a lot more great interviews on the way.  And please, leave us a review.  It’s a huge help in the show getting discovered and in front of more folks.

Also, if you’re in the Dallas area and you want to meet up, you can join me in North Dallas at the Coffee House Cafe every Tuesday morning for the Dallas Open Coffee Club where my co-host, Aimee Bentson and I host an hour of talking tech, startups and digital lifestyle.  You can find us on Meetup.com and search BigDOCC.  If you’re closer to downtown, this group’s founder, Michael Sitarzewski hosts his Tuesday morning meeting at 1700 Pacific.  And for those of you in other parts of DFW, there are coffee clubs now in Downtown Arlington, Oak Cliff, Fort Worth, and Denton.  If you hit any of these, you’ll meet and get to know some great folks in the startup community.  

Okay, let’s go start something.

Show Notes

Our sponsor:

The White Pants Agency

http://www.whitepantsagency.com/ 

Facebook - https://www.facebook.com/WhitePantsAgency

Instagram - https://instagram.com/WhitePantsAgency/

Twitter - @WhitePantsAgcy

Jerry King III https://www.linkedin.com/in/primalsensors

Primal Sensors http://www.primalsensors.com/#primal-concept

Facebook https://www.facebook.com/PrimalSensors?fref=ts

Twitter @PrimalSensors https://twitter.com/PrimalSensors

 

Drew Davis - CTO/COO https://www.linkedin.com/in/drewbdavis

Carl Roke https://www.linkedin.com/pub/carl-roke/8/b91/86b

 

Tahir Hussain startupdallas.co/35

Collide Village http://www.collidevillage.com/

 

Quality Iron Works http://www.qiworks.com/

Spartan Race http://www.spartan.com/en

Joe DeSena http://www.spartanupthebook.com/joe.php

 

RFID http://electronics.howstuffworks.com/gadgets/high-tech-gadgets/rfid.htm

 

http://www.cofounder.co/

 

Dialexa http://dialexa.com/

Roomba http://www.irobot.com/For-the-Home/Vacuum-Cleaning/Roomba.aspx