In the third and final part of our time with Colin, we begin by going over how effective wellness programs help to create competitive positioning for communities by powering sales and marketing efforts.  We talk about how this applies across all levels of care within a community and how it relates to referral sources in particular.  Part of this includes the leveraging of a wellness program in a community’s post-acute strategy.  We close with Colin discussing the ICAA’s Leadership in Wellness Management Certificate.